Shear Elegance

Shear Elegance is full of love. But their website was not communicating their quality properly and was not attracting new customers.

First the new brand style guide was made with a brand-new logo. While pink directly shows their love for pets and what they do, green shows the breezy and clean feeling associated with trimming. The typeface is very friendly and shows a lot of personality.

Emily’s Bakery

Emily’s Bakery offers amazing products. However, their website was dated (think 2000’s) and not user-friendly.

The warm color palette and the classic looking font are keeping their charm. All their original photos were optimized so that they appear more uniform and attractive. The rich product information was reorganized using clean tables and cards.